# The Shadow Creative

> Website and growth marketing studio for US small businesses. Website development, performance marketing (Google Ads, Meta Ads), SEO, AEO and GEO, social media management, content and video, and email marketing and automation. Every project starts with a free website health check and a free call.

- Founder: Harleen Gangwani
- Serves: small businesses across the United States
- Hours: Monday to Friday, 9am to 6pm ET
- Contact: harleen@theshadowcreative.com
- Starting prices: websites from $1,500; paid ads from $400/month; SEO, AEO and GEO from $750/month; social media, content and video, and email from $500/month each (3-month minimum on monthly services)

## Main pages

- [Website & Marketing Studio for US Small Businesses](https://theshadowcreative.com/): Websites, paid ads, SEO, AEO & GEO, social media, content and email for US small businesses. Start with a free website health check and a free call.
- [About The Shadow Creative](https://theshadowcreative.com/about): Meet The Shadow Creative, a small website and marketing studio for US small businesses, and the story of its founder, Harleen.
- [Pricing: Websites from $1,500, Marketing from $400/mo](https://theshadowcreative.com/pricing): Clear starting prices for every service: websites from $1,500, paid ads from $400/mo, SEO from $750/mo, social, content and email from $500/mo.
- [Free Website Health Check for Small Businesses](https://theshadowcreative.com/free-website-health-check): Get a free website health check: speed, mobile, SEO, AI search readiness and conversion review, plus a plain-English fix list and a free call.
- [Contact & Book a Free Call](https://theshadowcreative.com/contact): Book a free 30-minute call or send a message to The Shadow Creative. Monday to Friday, 9am to 6pm ET. We reply within one business day.

## Services

- [Content Creation & Short-Form Video Marketing](https://theshadowcreative.com/services-content-video-marketing): Short-form video, graphics and written content for US small businesses that stops the scroll and brings people to your site. From $500/month.
- [Email Marketing & Automation for Small Businesses](https://theshadowcreative.com/services-email-marketing-automation): Welcome sequences, follow-ups and newsletters that turn subscribers into customers, set up and run for you. From $500/month.
- [Google Ads & Meta Ads Management for Small Businesses](https://theshadowcreative.com/services-performance-marketing): Performance marketing for US small businesses: Google Ads and Meta Ads with landing pages, tracking and monthly reports. From $400/month.
- [SEO, AEO & GEO Services: Rank on Google and AI Search](https://theshadowcreative.com/services-seo-aeo-geo): SEO, answer engine optimization and generative engine optimization so your business shows up on Google, in AI Overviews and in ChatGPT. From $750/month.
- [Social Media Management for Small Businesses](https://theshadowcreative.com/services-social-media-marketing): Social media management for US small businesses: planned, designed and published posts with comments and messages handled. From $500/month.
- [Small Business Website Design & Development](https://theshadowcreative.com/services-website-development): Custom websites for US small businesses: new builds, redesigns or fully managed sites, fast, mobile-friendly and SEO-ready. From $1,500.

## Work

- [Portfolio & Case Studies](https://theshadowcreative.com/portfolio): Brands, websites and marketing by The Shadow Creative: Veda, Helios, BootLabs, Dr. Anne Deatly and Silverback Hawaii.
- [Client Testimonials](https://theshadowcreative.com/testimonials): What small business owners say about working with The Shadow Creative on their websites and marketing.
- [BootLabs case study](https://theshadowcreative.com/case-study-bootlabs): We repositioned a technology services firm as a global enterprise AI partner, with a new brand, design system and website, in 6 months.
- [Helios case study](https://theshadowcreative.com/case-study-helios): We rebuilt the online store and the inventory backend together for one of India's largest watch store chains.
- [Veda case study](https://theshadowcreative.com/case-study-veda): We built a lab-grown diamond brand around the Indian bride, from strategy and identity to packaging and the store itself. Veda went on to raise about $53 million.

## Guides

- [Small Business Marketing Blog: SEO, AI Search, Ads & Websites](https://theshadowcreative.com/blog): Plain-English guides for US small business owners on websites, Google and Meta ads, SEO, AEO and GEO, social media and email marketing.
- [The 3 automated emails every small business should send](https://theshadowcreative.com/blog-3-automated-emails): Set these up once and they quietly bring in bookings and repeat customers every month.
- [How to get your business recommended by ChatGPT](https://theshadowcreative.com/blog-get-recommended-by-chatgpt): When someone asks ChatGPT for a recommendation in your area, here is what decides whether your business gets named.
- [Google Ads vs Meta Ads: where should a small business start?](https://theshadowcreative.com/blog-google-ads-vs-meta-ads): Both can work. The right first choice depends on whether people are already searching for what you sell.
- [How much should a small business spend on Google Ads?](https://theshadowcreative.com/blog-how-much-to-spend-on-google-ads): How to work out a sensible starting budget from your own numbers, instead of guessing.
- [How often should a small business post on social media?](https://theshadowcreative.com/blog-how-often-to-post-on-social-media): Consistency beats volume. Here is a realistic posting rhythm you can actually keep up.
- [Local SEO checklist: how to show up in Google Maps](https://theshadowcreative.com/blog-local-seo-google-maps-checklist): A practical checklist to get your business into the map results when people nearby search for what you do.
- [Short-form video ideas for service businesses](https://theshadowcreative.com/blog-short-form-video-ideas): Twenty easy video ideas you can film on your phone, no studio or acting skills needed.
- [12 signs your website is costing you customers](https://theshadowcreative.com/blog-signs-your-website-is-costing-you-customers): A quick self-check. If several of these sound familiar, your website may be sending business to your competitors.
- [How much does a small business website cost in the US?](https://theshadowcreative.com/blog-small-business-website-cost): Real price ranges for DIY, freelancers and agencies, what drives the cost, and what you actually get for the money.
- [What are AEO and GEO? A plain-English guide for small business owners](https://theshadowcreative.com/blog-what-are-aeo-and-geo): People now ask ChatGPT and Google's AI for recommendations. Here is what that means for your business, and the simple changes that help you show up.

## Optional

- [Privacy Policy](https://theshadowcreative.com/privacy-policy)
- [Terms and Conditions](https://theshadowcreative.com/terms)