Strategy first
Who to target, where, and what you can afford to pay for a lead, agreed before any money is spent.
Ads that are judged by leads and sales, not likes. We run your Google and Meta ads and show you exactly what your budget is doing.
Most small businesses who come to us have tried ads already. These are the usual reasons it didn't work.
sound familiar?We start with what a lead or sale is worth to you, then build campaigns backwards from that.
Who to target, where, and what you can afford to pay for a lead, agreed before any money is spent.
Dedicated pages for each campaign, so visitors land on exactly what they clicked for.
Conversion tracking, call tracking and GA4 set up, so results are counted properly.
Everything needed to run paid campaigns well, managed month to month.
Search, Performance Max and local campaigns for people already looking for what you offer.
Facebook and Instagram campaigns to reach the right people and bring them back.
Reach decision-makers on LinkedIn or younger buyers on TikTok, when it fits your audience.
Fast, focused pages built and tested for each campaign.
Pixels, GA4 events and call tracking, so every lead is counted.
What you spent, what it brought in, and what we are changing next. In plain English.
A steady cycle of launching, measuring and improving.
We review any past campaigns, set goals and budgets, and agree what success looks like.
Campaigns, ads and landing pages go live, with several versions tested against each other.
We move budget to what works, cut what does not, and report back every month.
Your ad budget is paid straight to Google or Meta, never through us. Our fee covers strategy, setup and ongoing management.
Performance marketing“Working with The Shadow Creative team was a wonderful experience. They really listened to my ideas, paid attention to the smallest details, and made sure everything felt right. I truly appreciated their personal touch and professionalism.”
Not covered here? Send us a message
no such thing as a silly questionWe recommend an ad budget after analyzing your business, your market and your goals. We will tell you honestly on the free call if your budget is too small to be worth it.
You do. Campaigns run in your own Google and Meta accounts, and you keep everything if we stop working together.
Search ads can bring leads within days. Most campaigns need a few weeks of testing before they settle into steady results.
No one honestly can. We guarantee clear tracking, regular improvements and straight reporting on what is and isn't working.
Just a 3-month minimum. After that it's month to month.
Start with a free call. We will look at what you are running now and tell you what we would change.
or email harleen@theshadowcreative.com. We usually reply within one business day.