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What we've learned helping small businesses grow online, written down. Websites, ads, SEO, social and email, in plain English. Help yourself.

start hereLatest · SEO & AI search · 4 min read

What are AEO and GEO? A plain-English guide for small business owners

People now ask ChatGPT and Google's AI for recommendations. Here is what that means for your business, and the simple changes that help you show up.

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SEO & AI search · 3 min read

How to get your business recommended by ChatGPT

When someone asks ChatGPT for a recommendation in your area, here is what decides whether your business gets named.

Oct 28, 2026
+ leads03
Ads · 3 min read

Google Ads vs Meta Ads: where should a small business start?

Both can work. The right first choice depends on whether people are already searching for what you sell.

Oct 21, 2026
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Websites · 3 min read

How much does a small business website cost in the US?

Real price ranges for DIY, freelancers and agencies, what drives the cost, and what you actually get for the money.

Sep 30, 2026
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SEO & AI search · 3 min read

Local SEO checklist: how to show up in Google Maps

A practical checklist to get your business into the map results when people nearby search for what you do.

Sep 23, 2026
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Ads · 3 min read

How much should a small business spend on Google Ads?

How to work out a sensible starting budget from your own numbers, instead of guessing.

Sep 16, 2026
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Websites · 3 min read

12 signs your website is costing you customers

A quick self-check. If several of these sound familiar, your website may be sending business to your competitors.

Sep 2, 2026
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